Can you tell from this photo how happy Di-ver-gent makes me? No? It makes me SHOUT FROM THE ROOFTOPS kinda happy. I honestly didn’t learn the importance of skincare until recently, and let me tell you, I am so much more confident now that I take care of my face. I don’t even see concealer as a necessity to leave the house anymore (GASP.) That for me is huge, since I struggled most (okay, all) of my teenage years with acne. I’ve finally found the perfect skin care routine for my skin and a huge source of that happiness comes form Di-ver-gent.
Cruelty-free. Vegan. Natural. Responsibly-sourced. Made in the USA. Formulated for millennials by millennials.
All that AND it works. Guys, this stuff makes my skin so happy and feel so healthy. My absolute favorite two products from the line “let me be clear!” and “staying’ hydrated!” “Let me be clear” is a face-mask made from Australian reef red clay and sea kelp that detoxifies, heals, and replenishes… sooo, basically its like a gift for your skin. Trust me, your face will immediately thank you. So soft, pores basically vanish, and complexion left glowing. It even comes with an adorable little white brush that makes the application so simple (and fun!)
Okay….”stayin’ hydrated” is SERIOUSLY a must have in my life. It’s the most refreshing, lightweight, and feel good moisturizer that I’ve ever tried. With all the work that “let me be clear” does to my pores, the last thing I’d want to do is clog my pores with a heavy moisturizer. I use this every night and go to sleep with very happy skin. I also like to use this in the morning before my makeup routine to wake up my skin.
But I haven’t even shared one of the best parts with you yet – the woman behind the brand! Her name is Cathy and well, you’ll see for yourself how kindhearted she is just by reading this incredible interview with her!
What was the thing that most inspired you to start Di-ver-gent?
I’ve had the I Am Selfcare Skincare line for almost 10 years and have great success! It’s the perfect anti-aging skincare solution for women ages 35 and older but the formulas are overkill for younger skin. For a few years now, I’ve wanted to create a line specifically targeted to younger skin – with the ingredients ideally suited to deliver the guaranteed results needed (and wanted) for the millennial gen. I really love how this generation cares so much about society and the world and knew that di-ver-gent’s social values would resonate very well with them. It was also very important to me to keep the price point very affordable because so many of this generation are buried in school debt, looking for jobs, etc. In short, I really wanted to help younger people look awesome, feel great and very confident about their skin. And to be proud of the quality of the products and the brand’s social values where they decide to spend their money.
What does a typical day in the life of Cathy look like?
I’m a very busy girl! My morning starts with taking care of my love-bug cats. I have 3. I had 4 but just lost one last week and I’m still tragically heart-broken about it. He had kidney failure and we had to put him down. I don’t think that I’ll ever get over it. I love my cats so much and they take a bit of time every day. One is a diabetic and I have to give her her insulin shot with breakfast so that’s the most important thing to start my day. I also have a ‘day’ job in Solon, OH where I manage transportation for my division of a huge corporation. It’s a very busy, high-pressure job and I’m always happy when the day there is done :). When I come in the evening, I make dinner for my family, take care of my fur babies again, and then do all of my work for my I Am Selfcare and di-ver-gent lines! That’s what I love doing! I love helping people have healthy, beautiful skin and making a difference in their lives.
In the light of the experience you have now, if you could give some advice to your 15 year old self, what would you say?
The advice I would give tell my 15 year old self is to BELIEVE in yourself and to never stop working toward what you want in life. In all aspects of life! Every step forward is going forward. Some things take longer than others but as long as you are working toward your goals you WILL make them!
Describe Di-ver-gent in three words.
EFFECTIVE. CONSCIOUS. AFFORDABLE.
What does “beauty” mean to you?
Beauty absolutely has a different meaning to me now that I’m older and more experienced. When I was young, beauty was all about physical beauty. Now, physical beauty is not all that important. Beauty, to me, is being a kind person. A person who truly cares about other living things and does what they can to help. That is a beautiful person. It’s awesome if you look and feel physically beautiful – for sure! But, the essence of beauty is to have a beautiful soul.
What’s the most rewarding thing about running Di-ver-gent?
The very best part of running di-ver-gent, hands down, is when my customers email, text, call, message, etc. me and tell me that their skin has dramatically improved in just a short time by using the products!! And, I’m soooo happy to report that I get a lot of those messages!!
Click here to shop the full line of products and while your there sign up for the newsletter where you’ll be one of the first to hear about new products, great deals, and just stay in the Di-ver-gent loop!
P.S. All photos are done by Amanda Goodin Photography . These are unedited and “test shots” and can we just talk about how seriously gorgeous they are. This girls got MAJOR talent. Check out her work with the link above!